Food Waste Saving App

Food waste saving is an app that can help users make food with necessary ingredients without wasting food ,time and money

The product:

Tasty food is a Taxes-based organization focused on food sustainability. The organization needs a tool that helps people learn about and quantity of food use. Tasty Foods ’ primary target users include college students and adults who are concerned with the amount of food they want and would like to learn more about how much food they want to buy without wasting food and money.

Project duration:

July 2022 to December 2022

The problem:

30% of food goes to waste per year in the United States. The strategy team at Tasty food has identified a lack of general knowledge about food waste and limited understanding about personal impact as crucial drivers for continued food waste.

The goal:

Design an app that will improve education on the topic of food waste and help people manage their own food waste.

Project overview

My role:

UX designer leading the app and responsive website design from conception to delivery.

Responsibilities:

Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, iterating on designs, determining information architecture, and responsive design

User research: summary

I used Taste of food’s data on food waste to develop interview questions, which were then used to conduct user interviews. Most interview participants reported feeling badly about food waste, but they didn’t actively try to reduce their own food waste. The feedback received through research made it very clear that users would be open and willing to work towards eliminating food waste if they had access to an easy-to-use tool to help guide them.

Ideation:

I did a quick ideation exercise to come up with ideas for how to address gaps identified in the competitive audit. My focus was specifically on waste tracking and simple recipe features

Sitemap

Digital wireframes:

After ideating and drafting some paper wireframes, I created the initial designs for the Food Saver app. These designs focused on delivering personalized guidance to users to help manage their food.

Low-fidelity prototype

To prepare for usability testing, I created a low-fidelity prototype that connected the user flow of viewing an item about to expire and using it in a recipe.

Mockups

High-fidelity prototype

The high-fidelity prototype followed the same user flow as the low-fidelity prototype, including design changes made after the usability study. View the tasty food high-fidelity prototype.

Responsive designs:

The designs for screen size variation included mobile, tablet, and desktop. I optimized the designs to fit specific user needs of each device and screen size.